UI/UX animations
Animated UI components that bring app interfaces to life, offering users a fun, unique and satisfying experience, ultimately improving conversion results.
I work directly with product designers and developers to turn UI frames into motion that ships: micro-interactions on the navigation bar, onboarding banners, favourites and celebratory badges, delivered as SVG and Lottie built to survive engineering handoff. Beyond individual animations, I build the systems behind them: motion guidelines, Figma component libraries and After Effects Motion Graphics Templates, like a fully responsive pill that resizes around any custom text, driven by custom expressions I wrote with AI assistance, so other teams can produce on-brand motion without me in the room.
intros & explainer videos
Motion-driven videos help communicate complex ideas clearly and on-brand, by visualizing abstract concepts and intangible promises.
In collaboration with marketing and product teams, I've conceptualised, designed and animated launch videos and explainers. I'm also responsible for making this content scalable, managing translation, adaptation and distribution worldwide across multiple channels, to reach global audiences in organic and paid media. I design sound and rhythm together with the motion, not as an afterthought.
branded motion design
These motion graphics are tailored for social platforms, blending brand guidelines with scroll-stopping visuals.
From ideation to export, I work with social and concept teams to deliver assets that drive organic engagement, connecting with millions of followers globally.
marketing campaigns
I produce campaign films end-to-end — from concept and storyboarding to filming and post-production.
Collaborating with photographers, editors, and global marketing teams, these films have reached audiences in 21 countries and driven measurable brand impact.
product videos
Branded product videos make key app features shine, with engaging, unique visuals that guide users through each feature.
Working with product and UX teams, I translate complex flows into short-form content optimised for in-app contexts.
frame-by-frame animation
As my personal favourite, I believe stop-motion and frame-by-frame animations add warmth and human character to brand storytelling.
From music video treatments to brand campaigns, I've hand-crafted hundreds of animations frame by frame, rendering iconic visuals that break through the digital barrier between the user and their device, with a tactile, human feel.
I'm Samuel Asenjo, a creative producer and motion designer who makes ideas move, scale and succeed. After 8 years in video production, I've crafted motion graphics for branding development and global campaigns, led the motion execution of Too Good To Go's 2023 global rebrand, and built reusable motion systems and templates that teams use independently. I manage productions end-to-end, from concepting and pitching to filming, directing and editing, and I build AI-assisted workflows that make the next production faster than the last.
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